5
+
Years Designing
Great design anchored in experience
12
+
Teams Enriched
Uniting widely various teams behind ideas using design thinking
5
+
Products Launched
For Fortune 500 companies, start-ups and non-profits
Tailored Services
Humans + Machines
Grounded in design experience, I use machines to accelerate my process, not takeover. This new world of vibcoding still needs human know-how to shape the results and I know how to do that.
Systems Thinking
Experience brings the ability to see connections others miss. We pull together product goals, audience desires, constraints, and realities to identify patterns and build structure. Our focus is scaling excellent outcomes.
Storytelling
Pull threads together to tell a compelling story of the product, effort and your business.
Design Process
I acclerate alongside you by facilitating design thinking - on teams and across roles. We embed and influence through action and confident expertise.
Don't Just Design, Launch
I know how to get a design to market; right connections, vigorous detail, and persistence.
Work
Elevating products with curiosity and craftsmanship
Running Analysis For the Science Loving Human
Responsive Design
0 to launch is the main goal. The problems, when we dig deeper? We have ourselves a running analysis experience where people put their bodies on the line so they can learn how to run without injury, and they don’t trust science alone. Another problem? The largest commercial brand in the world is launching this altruistic analysis and truly wanting to help athletes. The company comes with a reputation of being fiercly commercial. How might we appeal to all types of runners, in order to expand the brand and successfully launch within a short timeframe?
Humans are curious, aren’t they?
Personas
Personas
User Research
Presentations
The right designer will ask the right questions of the right people. AI hasn’t caught up to expert level perception, user research and collaboration. Research, personas, Executive level presentations and stortelling are an essential part of what I do. It’s how we align multi-disciplinary teams and stakeholders. It’s how we build momentum towards shared goals.
Contact
Get In Touch
For any inquiries or to explore your vision further, I invite you to set a quick time to connect with me here:
Telephone





